case studies

HofH GD Case Studies_RachelSpencer.jpg

MONTHLY SOCIAL MEDIA GRAPHICS SUBSCRIPTION

Rachel Spencer – Publicity for Pet Businesses

I have been working with Rachel for many years, with branding, workbooks and lead magnets on the list of artwork I create for her. She was recently feeling overwhelmed by the number of social media graphics she needed to create so joined my monthly subscription package.

The whole process is nice and easy for Rachel... a content collection form is sent off automatically each month, she simply lets me know the text she'd like on each post. The result is a set of professionally designed, effective graphics ready to upload.

HofH GD CaseStudy_K9Adventures.jpg

QUARTERLY 8-PAGE A4 PRINTED NEWSLETTER

Sarah Stevens – K9 Adventures

This happy publication contains a round-up of recent adventures, photos, news and articles. Potential clients can also read about and book upcoming activities. It's free to clients and made available for a small fee in Sarah's local area.

Sarah had been creating this publication in DIY design software but openly admitted the end result wasn't great and she didn't enjoy putting it together. Handing it over to a professional was a huge weight off Sarah's mind, freeing up time so she can go on even more fabulous adventures with her K9s! 

HofH GD Case Studies_MiKay9.jpg

BESPOKE PET ILLUSTRATION BRANDING PACKAGE

Milly Bryden – Mi.Kay9

Milly approached me to create the branding for her new business – high quality dog grooming products made with all natural ingredients. The eco-friendly ethos needed to sing out through the branding, with appropriate styling and personality (provided by her and her business partner's dogs).

Branding isn't just about your logo... it's about your purpose as a business, what you provide to your clients, your ethos and your tone of voice. Only when these are all aligned will you instil trust and confidence in your potential customers.

HofH GD Case Studies_BonnyDog.jpg

LEAD MAGNETS (INTERACTIVE PDFS)

Bethany Long – Bonny Dog Behaviour

Bethany is a well-respected and highly experienced dog trainer, so she needed some digital and printed literature that would elevate and reinforce her expert status with clients, both current and potential.

 

I created a suite of five digital training guides for Bethany to make available via email and on her website. Lead magnets are just like a digital brochure, with tons of magical features designed to engage the reader. Printed versions were also placed in vets, groomers and other relevant locations in the local area.

HofH GD Case Studies_ScruffyLittleTerrier.jpg

NATIONAL REGISTERED DAY GRAPHICS PACKAGE

Michelle Burgess – Scruffy Little Terrier

Registering a National Day relevant to your business can raise your profile in a number of ways. It offers the opportunity to engage with your followers and network with other businesses, whilst driving potential customers to your website to purchase your products and services. It's a total win-win!

Michelle's National Terrier Day trended on Twitter which in turn provoked interest from journalists and media outlets. With a unique set of professional graphics from me, she was able to put her business in the spotlight with confidence.