• Alison Price

7 Graphic Design terms you need to know

If you've ever wondered what on earth your Graphic Designer just said, this blog post is for you! The terms and descriptions used in graphic design can often leave people scratching their heads, but I'm here to help!

In this short blog I will explain why it's important for you to be graphic design terminology savvy so you can make informed choices in your pet business.

Why do I need to know this?

We all use terminology within our businesses that can seem a bit alien to others. But that's ok, we can't and don't need to know everything, just enough to be able to understand what's required and how to make good choices in our businesses. Feeling a little bamboozled now and again is character-building – it leads us to research and learn something new.

Certainly with graphic design, I have been absorbing and using the terms and descriptions for almost 25 years, so it's second nature to me. But I recognise the need for my clients to understand a little about the design industry in order to make good choices and decisions for their pet business.

Trust with knowledge

Doing your due diligence when choosing a Graphic Designer is imperative. Building a strong relationship with your Designer can give your mindset and your business a boost in confidence, and lead to great results. Being proud of your brand identity works wonders, I've seen it happen many times. Your Designer has your best interests at heart whilst guiding you through the design process.

Being open to learning a few of the terms they are using when discussing your project is great, then you can start making decisions that will work for you and your business on a practical level. For example... if your Graphic Designer were to ask you whether you want your leaflet printed on 150gsm or 350gsm stock, would you know what that was, the difference between the two, or what would work for your desired end result?

7 most important Graphic Design terms to get familiar with

  1. Raster/pixel-based graphics A two-dimensional image made up of pixels. Can be scaled down with no loss of quality but will appear blurry/pixelated if enlarged beyond its optimum resolution. Good for on-screen use (e.g. website images and social media).

  2. Vector graphics A graphic made up of lines (not pixels/dots). Totally scalable with no loss of quality. Perfect for logo design and printed items, especially if they are large scale.

  3. CMYK Cyan, Magenta, Yellow, Black. The colour space used in the printing process. The four inks are layered to produce an overall printed image via lithographic printing, or all in one go via digital printing.

  4. RGB Red, Green, Blue. The colour space used for on-screen graphics i.e. anything you can view on a screen. Mobile phones, digital cameras and computer monitors display colour in RGB via light.

  5. Jpeg file A commonly used compressed file format which is universally accessible on most devices. Used for photographs, social media and website graphics, and in print if the resolution/quality is suitable. It is raster/pixel-based so will lose quality when enlarged.

  6. Png file Another commonly used compressed file format which is universally accessible on most devices. Can be saved with a transparent background so useful for overlaying other graphics for on-screen use. It is raster/pixel-based so will lose quality when enlarged.

  7. PDF file One the most popular and commonly used 'output files' as it is universally accessible and will preserve the formatting of the original document. Primarily for viewing not editing.

Want the full list?

I have created a FREE download for you – presenting the Graphic Design Terminology Cheat Sheet! By no means is the list exhaustive, but I have detailed the essential information for you to refer to when you need it.

Pop your email address in below, get your sheet sheet the ready and you'll never be bamboozled again!

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