How to work with a graphic designer Podcast
So a couple of weeks ago, this happened! I'm not really one for putting myself out there... I'm much more likely to arm people with their graphics and shuffle them forwards into the spotlight than do it myself! However this year I have done a few things I would never have dreamt I would do.
Firstly back in March I was asked to appear in Rachel Spencer's Get Your Pet Business in the Press Coaching Programme as a guest speaker. I talked to her group about how to find the perfect graphic designer for you (see this blog post for more on that), what you will need before you start, how to brief a designer and get the best from your experience with them. Along the way the topic of lead magnets came up and created a bit of a buzz, so in the summer I went back for a more focused chat with the group about lead magnet ideas and how they are designed.
Then in late summer I was invited to speak in the EpicDog Training Academy about how to work with a graphic designer. At first I wasn't quite sure how I was going to fit what I wanted to say into the hour I'd been allocated, and then I panicked that I didn't have ENOUGH to fill an hour! It all turned out ok in the end of course, and I gave myself (ok Henry) a high five and off we went to the beach!
Then came the invitation on to Rachel's podcast... with almost 100 episodes under her belt at the time (most of which I had listened to) featuring the most amazing guests, there were some big shoes to fill. But I took my previous experience from the guest speaker slots and just went for it! I found it a little more tricky than the Zoom group appearances for some reason, I guess because once it's recorded that's it, but I was really pleased with the result. When my husband and I listened to it over breakfast the day it came out, I realised two things... I speak very fast and I sound much more posh in my head!
If you fancy a listen, click here or click the image below. I speak about my background in the industry, branding, social media, lead magnets, print, case studies... and of course Henry and his soft toy obsession!